In It To Win It

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Gamification is no longer a tool solely for video game makers.  Organizations everywhere are revolutionizing the way they do business.  Top organizations are motivating, encouraging, engaging, even recruiting, not only their employees but their customers as well.  These organizations use … Continue reading

SHIFTING THE LOYALTY CURVE

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SHIFTING THE LOYALTY CURVE – I just read this most interesting excerpt from the Sales, Marketing, And Communications Practice, Customer Contact Council®.  The focus of their paper is what makes customers more “loyal” and they provide a clear differentiation between … Continue reading