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Gamification is no longer a tool solely for video game makers. Organizations everywhere are revolutionizing the way they do business. Top organizations are motivating, encouraging, engaging, even recruiting, not only their employees but their customers as well. These organizations use … Continue reading
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A few weeks ago, I had two very contrasting customer experiences. Both experiences got me thinking about what makes a customer truly stay loyal. I have a little brown package that I keep on my desk – it contains a … Continue reading
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SHIFTING THE LOYALTY CURVE – I just read this most interesting excerpt from the Sales, Marketing, And Communications Practice, Customer Contact Council®. The focus of their paper is what makes customers more “loyal” and they provide a clear differentiation between … Continue reading