In It To Win It

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Gamification is no longer a tool solely for video game makers.  Organizations everywhere are revolutionizing the way they do business.  Top organizations are motivating, encouraging, engaging, even recruiting, not only their employees but their customers as well.  These organizations use … Continue reading

Score: Lexmark 0 – Brown’s 10

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A few weeks ago, I had two very contrasting customer experiences.  Both experiences got me thinking about what makes a customer truly stay loyal. I have a little brown package that I keep on my desk – it contains a … Continue reading