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We’re hip deep into Q4 and retailers are scurrying to uncover every last bit of revenue. In the midst of this commercial revelry, the marketing world has been hit with a controversial bombshell, from the venerated Forrester Group. The punch … Continue reading
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Warby Parker’s Customer Service Secret This article, authored by Jordy Leiser, November 19, 2012, contains an impressive amount of information and we hope inspires more companies to take the leap and move from monitoring social media to actively engaging and … Continue reading
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SHIFTING THE LOYALTY CURVE – I just read this most interesting excerpt from the Sales, Marketing, And Communications Practice, Customer Contact Council®. The focus of their paper is what makes customers more “loyal” and they provide a clear differentiation between … Continue reading